Product Details
SAP CRM

SAP CRM
By Srini Katta

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Product Description

If you're searching for a customer relationship management tool to help you achieve customer-driven growth and the ability to attract and retain quality customers, SAP CRM offers you all the tools you need. So, whether you're considering implementing SAP CRM, you're a project leader looking for details on how it works, or you're new to SAP, this reader-friendly guide is the resource you need. It details all of the functionality and provides practical insights into how it works in the real world.

Discover What SAP CRM is all About
Find concise topic overviews, definitions of important terminology, and helpful tips to help you build a solid understanding of key functionality.

Gain Detailed Knowledge
Learn how SAP CRM can work in your business by reading the in-depth discussions of the applications and tools offered.

Find Out How it all Works
Explore how the various technical components underlying the SAP CRM engine work by investigating the SAP technology, including NetWeaver and Enterprise Service Oriented Architecture.

Learn from Real-World Scenarios
See how SAP CRM works through a variety of practical examples and case studies.

Navigate as You Like
Go directly to the chapter that interests you, or read from cover to cover. And take advantahe of the extensive glossary as needed.

Highlights:

  • Marketing, Sales, & Service
  • Interaction Center
  • Web Channels
  • Mobile Applications
  • Partner Channel Management
  • SAP Technology
  • Master Data
  • Industry Verticals

Product Details

  • Amazon Sales Rank: #587583 in Books
  • Published on: 2008-06-25
  • Original language: English
  • Binding: Paperback
  • 407 pages

Editorial Reviews

About the Author
Srini Katta is the founder, President, & CEO of iService Globe, Inc., an ERP, CRM, and BPO solutions company. He has worked in the design and implementation of Enterprise Resource Planning and Customer Relationship Management solutions since 1997. He is considered an industry leading CRM expert, and is a resident CRM Expert on SearchSAP.com and SearchCRM.com information portals.