Product Description

They make up nearly one-third of all Americans living today. Born after1980, they're now pouring into the work world with values, aspirations, and approaches that differ markedly from their parents-- and coworkers. They're Generation Y.



In Plugged In, Tamara Erickson shows Gen Y's how to use their own unique strengths to understand and influence their professional relationships, to figure out how they define "success," and to help them find their way in the changing workplace.



Filled with Erickson's extensive research into demographic trends and thoughtful insights, Plugged In gives Gen Y's the information they crave to connect with the working world and to craft the lives they want.



The author reveals:

• A framework Y's can use to develop their own criteria for making career choices
  
• The unique assets and strengths Y's bring to the workplace
  
• How X'ers and Boomers view Generation Y and how the different generations can collaborate more effectively at work
  
• 10 rules that can help Generation Y's succeed in the corporate world
  
  
  
  With her trademark warmth and liveliness, Erickson provides a thoughtful, valuable guidebook for the latest newcomers on the corporate scene.

Product Details

• Amazon Sales Rank: #75498 in Books
• Published on: 2008-11-03
• Original language: English
• Number of items: 1
• Dimensions: 1.30" h x 5.60" w x 8.30" l, 1.05 pounds
• Binding: Hardcover
• 304 pages

From Publishers Weekly
Although Erickson admits that her own Generation Y son informed her that he would prefer to consult a blog for career advice rather than dead-tree technology, her effort—chock-full of demographic data and a portrait of the generation's collective aspirations—is certainly worthy of the effort required of literally turning pages. An author and researcher in demographics and organizational behavior, Erickson has the ability to customize career strategies for this newest generation entering the workforce in a way designed to be immediately useful. The author's thoroughness in translating generic advice—such as the importance of developing good communications skills—into Gen Y–speak makes the book informative and appealingly fresh. Despite gearing her message to younger workers, Erickson's effort speaks to a much broader audience: her examination of what influences and motivates this emerging generation would be of interest to potential employers and marketers. (Nov.)
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Review
"It is intelligent and thought-provoking...It is presented as a guide for Gen Y-ers themselves, who may be worrying about what the world of work has in store for them. After some analysis of the Gen Y phenomenon, it offers guidance such as what they have to offer, how to get along with Generation X and practical illustrations of workplace dilemmas." --Financial Times

"She offers solid advice on how Gen Y workers can successfully navigate their newly acquired roles, through mastering communication and a set of practical soft skills." --T+D Magazine

"The book is far more than a tool for Gen Y it shows businesses the future and how to plan for it by capitalizing on what Gen Y brings to the workplace." --Dallas Morning News

About the Author
Tamara J. Erickson is a McKinsey Award-winning author and has conducted extensive research on changing demographics, employee values, and how successful organizations work. She is President of The Concours Institute, a member of BSG Alliance. She is coauthor of the book Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent.