Product Description

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7^th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Updates for the 7^th Edition:

• An improved focus on strategy implementation, including additional content.
  
• Case material substantially enhanced including new cases form a variety of industries.
  
• More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
  
• Several of the longer chapters shortened or split into two to further improve readability.

Contemporary Strategy Analysis 7^th edition is suitable for both MBA and advanced undergraduate students.

Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com

Contemporary Strategy Analysis 7^th Edition is also available in a combined text and cases version –
ISBN: 9780470747094

Product Details

• Amazon Sales Rank: #34054 in Books
• Published on: 2010-02-16
• Original language: English
• Number of items: 1
• Dimensions: 9.70" h x .75" w x 7.42" l, 2.20 pounds
• Binding: Paperback
• 516 pages

Review
“Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs.” George Yip, LondonBusinessSchool

"The new edition of Grant's extraordinarily well-written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up-to-date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

"By skillfully weaving scholarly ideas with modern-day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

From the Back Cover
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis.

Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.

Special features of the fourth edition include:

• increased coverage of value creation in electronic commerce and the strategy implications of information technology
  
• a new section on the "New Economy" and what it means for competition and profit
  
• the incorporation of recent contributions to strategy theory and strategy practice including:

- the creation and development of organizational capability

- winner-takes-all markets

- network externalities and competition for standards

- complexity and self-organization

- strategic innovation

• the relating of analytical frameworks to their real-world business applications
  
• revised figures and applications, making the book even more user-friendly for both instructors and students.

About the Author

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001).