Product Description

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?

Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.

You’ll find out how to:

• Understand the principles and practical elements of BI
• Determine what your business needs
• Compare different approaches to BI
• Build a solid BI architecture and roadmap
• Design, develop, and deploy your BI plan
• Relate BI to data warehousing, ERP, CRM, and e-commerce
• Analyze emerging trends and developing BI tools to see what else may be useful

Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Product Details

• Amazon Sales Rank: #53193 in Books
• Published on: 2008-01-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Features

• ISBN13: 9780470127230
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

From the Back Cover
Understand the principles and practical elements of BI

Choose the right technology and implement a successful BI environment

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more.

Discover how to:

• Determine what your business needs

• Compare different approaches to BI

• Build a solid BI architecture and roadmap

• Design, develop, and deploy your BI plan

• Relate BI to data warehousing, ERP, CRM, and e-commerce

About the Author
Swain Scheps is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow For Dummies author Alan R. Simon.
In the late 1990’s Swain, along with most people reading this book, had his dot-com boom-to-bust experience with a company called. . .well, that’s not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett-Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs. He writes about more than just technology; his work has appeared in Fodor’s travel guide books, military history magazines, and even another For Dummies book.

Customer Reviews

Good book to cover the basics as well as touch on some advanced topics
This book is great for introducing yourself to the topic of BI. A good read if you are new to the subject, or if you want to have a reference.

Excellent book
I work as a senior business systems analyst for a large corporation and have focused primarily in the area of Business Intelligence for about three years. I would recommend this book to the business analyst over the systems engineer.

Great book for all business analysts
Even if you are not working directly on a Business Intelligence project, this book is a must-read for all business analysts. The book is readable and correctly emphasizes the importance of quality requirements and analysis. Business analysts should always be thinking about better ways for their stakeholders to make decisions and run their organizations. Swain gives great insights and suggestions for requirements elicitation and analysis. He also explains the overall discipline at a level everyone should be aware of.